MAC 2017 Pre-Conference Workshops

  • May 30, 2017
  • 3:00 PM - 5:00 PM
  • Austin, TX
  • 22

Registration

  • Better communication. More wallet share. Higher retention! Do you know your members’ hot buttons? Do you know how many new website visitors it takes to screw in a light bulb (wait…that’s not right?)– I mean…how many new website visitors it takes to generate the leads to generate new members?
    This workshop is designed to bring marketing managers and credit union leaders up to speed on the latest and most effective digital marketing strategies. The workshop will be both interactive and informative, with the goal of providing actionable insight you can implement immediately.
  • My credit card company is incredibly reliant. No fraud, personalized experiences, and they are always top of wallet. What makes their card impregnable and why is it the “only” card I use?

    A financial institution drives 70% engagement and 21% conversion on three-touch transactions. The information they send is always relevant. What is a three-touch transaction? What are they doing to keep their consumers interested? How is their conversion so high?

    Want the answers to these questions and more? Sundeep Kapur will provide you with insight for your big data and analytics initiatives in this interactive workshop designed to help you develop focused ideas for success and inspiration for your journey to 2020.

    After 24 years in corporate America as a business and technology consultant, Sundeep returned to his passion – teaching brands best practices so they can achieve the same success.

Registration is closed

DAY ZERO? WHAT'S THAT ALL ABOUT? Honestly—we have so much content this year for marketers, business development staff, social media and web managers—that we couldn’t stuff it all into our regular conference schedule.

PRE-CONFERENCE WORKSHOP: CHRIS LEONE, CEO OF WEBSTRATEGIES, “UNLOCKING YOUR DIGITAL FORMULA”

PRE-CONFERENCE WORKSHOP: SUNDEEP KAPUR, "DECIPHERING BIG DATA TO CREATE INCREDIBLE MEMBER JOURNEYS"

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