MAC October 2021 Webinar
Thursday, October 14, 2021
11 am PT/2PM ET
What Mail Privacy Protection Means for Marketers
Our Presenters are:
Brian Willis
Deliverability Consultant
Wael Elasady
Senior Deliverability Consultant
Act-On Software
Apple recently announced changes to their Mail App and various devices that has rightly caught the attention of marketers everywhere. Apple's Mail Privacy Protection (MPP) will like make it challenging for email marketers to successfully track open rates for emails. Experts predict this update might apply to as much as 48% of email marketing lists.
Register to learn:
How these changes impact your current email marketing programs
Tactics to prepare and pivot for MPP
Strategies to measure the success of your email content beyond the open rate
Deliverability beset practices to improve your email marketing
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