MAC August 2022 Webinar
Thursday, August 18, 2022
11:00 am PT/2:00 PM ET
Marketing and Automation - Part 2
Our Presenters are:
Kim Faucher
Trailhead Credit Union
Vicki Erickson
TopLine Federal Credit Union
Hilary Kissell
Clackamas Federal Credit Union
Session Description:
Why do we think you’ll love this webinar? We all know analytics are important, so let’s network with a panel who get the most out of their data to help build growth strategies for marketing, and, for the organization!
Straight talk from marketers who use data analytics every day to focus on building the right audiences to deliver personalized messages that impact lives. During this webinar we will discuss:
• Measuring the true ROI of your Digital Branch
• Common challenges like determining how to select meaningful data points, how to track data across tools, and
• How to leverage limited resources for results that will help you increase conversions.
Discover how these marketers have focused on marketing analytics for ALL of their efforts. From segmentation and personas, to utilizing expanded data sets, to tracking more than vanity response rates to calculating a true ROI. Plus, we’ll take a deep dive into marketing automation and how to drive serious conversion results. You’re right…it’s going to be MACtastic!