MAC July 2024 Webinar
Wednesday, July 31, 2024
11:00 AM PT/2:00 PM ET
OTT Video: The Future of Credit Union Advertising
Our Speaker: Paul Bean, CEO of AGP Digital Marketing, LLC
OTT (Over-The-Top) video advertising represents the future of credit union marketing due to its ability to reach highly targeted audiences with precision and efficiency. Unlike traditional TV advertising, OTT allows credit unions to engage with potential members through hyper-targeted and data-driven campaigns delivered across multiple devices, including smart TVs, tablets, and smartphones.
An added benefit for credit unions is that OTT advertising provides valuable analytics and insights, enabling credit unions to measure the effectiveness of their campaigns and make data informed adjustments.
As consumer viewing habits continue to shift towards streaming services and mobile devices, leveraging OTT advertising is crucial for credit unions to remain relevant and competitive in the digital age.
During this session, we will go through credit union use cases and cover the following tactics:
- What is OTT advertising?
- How does it differ from other types of online advertising?
- What formats are available for my credit union to use?
- What’s the creative process for an OTT video ad?
- How do I track leads and measure success?
Don't miss out on the opportunity to elevate your marketing strategies and drive success to your credit union. Register now to secure your spot and join the conversation!