MAC April 2025 Webinar
Tuesday, April 29, 2025
11:00 AM PT/2:00 PM ET
Crisis Management for Credit Unions: The Vital Role of Marketing
Our Speaker: Jennifer Vickery, Owner at National Strategies Public Relations
Join Jennifer Vickery, seasoned expert from National Strategies Public Relations, in this insightful webinar designed specifically for credit union leaders and marketing professionals. In this session, Jennifer will guide you through the essential strategies for managing and mitigating crises—from leadership changes and employee or member issues to data breaches, environmental challenges, and beyond.
Learn how to protect your credit union’s reputation and maintain trust with your members during uncertain times. Jennifer will explore the critical role marketing plays in crisis management, providing practical steps to communicate effectively, stay transparent, and ensure your messaging resonates with your community.
Key Takeaways:
- Understanding the types of crises that can impact credit unions
- The pivotal role of marketing in crisis communication and brand preservation
- Best practices for internal and external communication during a crisis
- Strategies to recover and rebuild after a crisis event
Don’t miss out on this opportunity to gain expert insights into protecting your credit union’s reputation and strengthening your crisis response toolkit!