MAC July 2025 Webinar
Tuesday, July 29, 2025
11AM PT/2PM ET
Fraud Awareness To Elevate Engagement & Growth
Fraud is a growing threat, affecting financial institutions and their members with increasingly sophisticated tactics. Fraud awareness is a strategic opportunity to engage your members, build trust and transform fraud awareness into a growth tool for your institution. This session will equip you with ways to integrate fraud awareness into your marketing strategies to drive deeper engagement and measurable growth. Learn the role of fraud awareness in marketing, overcome fears about fraud education overload and take practical steps to implement a fraud awareness strategy.
Key Takeaways:
• Turn Fraud Awareness into Marketing Fuel: Build trust, engagement, and member loyalty through well-executed fraud education. Position your institution as a protector and educator, not just a service provider.
• Make It Stick: Break down complex fraud topics into simple, memorable messages that empower every audience without causing overload.
• Implement Across Channels: Seamlessly integrate fraud awareness into your social, email, website, in-branch, and community outreach.
• Measure Impact & ROI: Track the results of fraud prevention efforts and demonstrate value in retention, engagement, and brand trust.
• Position Your Institution as a Safety Leader: Use fraud education as a long-term differentiator that strengthens your brand’s role as a trusted financial partner.
Don't miss this chance to turn a rising threat into a growth opportunity. Register today!