MAC April 2026 Webinar
Tuesday, April 21, 2026
11AM PT/2PM ET
Reaching Members Beyond Digital: Video Strategies for Credit Unions
In today’s crowded media landscape, cutting through the noise requires more than traditional digital tactics. This webinar explores how credit unions can use video more strategically—reaching members in the right moments, with the right message, and in the right context. Learn how to integrate video across your broader content strategy, align messaging with not just where audiences are but
why they’re there, and leverage smarter audience targeting to boost relevance and performance. We’ll also dive into the power of situational alignment and contextual precision—because when your message shows up in the right environment, it builds trust. And trust drives action.
Presented by:
Peter Schofield | VP Sales & Brand Partnerships at Atmosphere TV
Peter is an experienced media and marketing professional with 30 years of expertise in business development, strategic planning, and advertising innovation. He is a brand strategist, passionate about an industry immersed in creativity. and emerging technology. Peter is fueled by curiosity, embraces change as a core competency and is committed to connecting people. Peter currently serves as Vice President of Regional Ad Sales at Atmosphere TV. He plays a pivotal role in forging strategic partnerships, developing new revenue streams, and driving the company’s growth trajectory.