MAC May 2026 Webinar
Tuesday, May 12, 2026
11AM PT/2PM ET
The Science of Branding: Tapping the Hidden Forces Behind Consumer Decisions
What makes some financial brands so much more effective than others? It’s not about rates, fees, and product features. It comes down to how the brain is wired to process, sort, and filter what matters — emotionally, not logically. In a world with endless options and shrinking attention spans, understanding the science of choice is a strategic advantage that marketers of all levels must master.
In this creative learning session, we’ll break down the science behind creativity and persuasion — and how top brands use powerful emotional levers to shape behavior, influence decisions, and earn trust. You’ll learn a framework with simple techniques for making your branding and marketing initiatives more effective, more fun, and more rewarding.
We'll cover:
· The behavioral science and decision-making principles that the best brands use to influence choice
· How to win hearts — and wallet share — by leveraging insights into consumer psychology
· Three deceptively simple questions that will make all of your branding and marketing initiatives more effective
· The most common creative traps that kill good ideas — and how to avoid them
· Tips and techniques to sustain your team’s creativity, keep ideas fresh, and prevent burnout
Presented by: Strum Agency
Josh Streufert is the Chief Creative Officer at Strum, where he and his team use creativity, behavioral science, and strategic storytelling to help credit unions matter more in the moments that shape consumer choice. With his deep experience in credit union branding, Josh is known for turning complex insights into simple, memorable ideas that spark connection, build trust, and drive growth.