MAC August 2026 Webinar
Tuesday, August 25, 2026
11AM PT/2PM ET
The Consumer Confidence Curve: Understanding How AI is Shaping Trust and Decision-Making in Marketing
Artificial Intelligence is reshaping how credit unions operate and how members think, learn, and decide about their financial lives. Yet while institutions pour resources into AI-driven efficiency and personalization, the member mindset isn’t evolving at the same pace. This disconnect is now influencing trust, loyalty, and long-term growth potential. In this exclusive session, new data gathered from thousands of consumers and small businesses nationwide, will reveal how people perceive, understand, and respond to AI in their everyday banking interactions. You’ll see where curiosity turns into confidence, and where confusion creates risk for your brand. By connecting these findings to real marketing and leadership decisions, participants will leave with data-driven direction to strengthen brand perception, deepen loyalty, and align their AI narrative with what customers value today.
Presented by: Emily Riecke at Rivel